[noun]  1. The philosophy of talking candidly and openly and honestly without fear of what others might think.

In a nutshell, this is where authenticity is more beautiful than perfection.


Authenticity is the satisfaction of sharing our stories, acknowledging our truths, and allowing ourselves to be known and loved exactly as we are despite our imperfections. It’s having the courage to present ourselves in the most truthful, raw, and unedited way, in the hopes of inviting others to do the same. It’s the belief that real connection can only be established through self-disclosure. So let’s shed our masks, ditch the facades, and dare to be honest.


Embracing beauty means realizing that it is innate, beyond the physical. It’s something to be revealed, not strived for; to be celebrated, not hidden; to be treated as sacred, not devalued. Beauty cannot be contained within a narrow set of standards; it’s unique. It reveals itself through each one of us in very distinct ways.


Embracing imperfection means realizing that we don’t need to be perfect in order to be worthy of life and love. It’s embracing ourselves in whatever state we’re in. It’s striving to improve ourselves, while simultaneously accepting ourselves. It’s striving to find answers, without being intimidated by the questions. It’s striving to find direction, while being open to redirection. It’s recognizing that life is messy, but ultimately still worth living.

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